We’ve compiled a list of 8 tips and primary marketing channels and real estate marketing ideas you can use to make your marketing campaign stand out and get noticed from other real estate agents.
Introduction
In order to make your real estate marketing campaign stand out in the residential or commercial real estate industry, there are a few things you can do. First, make sure your materials are high quality. This means using good-quality paper and printing in full color. Second, be creative in your design. Use eye-catching colors and images that will grab attention. Third, use targeted marketing. Make sure you are reaching your target audience with your materials. Fourth, use a variety of real estate marketing ideas, tools, and channels. Don’t just rely on one type of marketing, such as online ads. Fifth, measure your results. Keep track of how many leads you generate from your real estate marketing materials and campaign so you can see what is working and what isn’t.
By following these tips, you can create a real estate website and marketing campaign that will stand out from the rest of the real estate professionals.
Give your marketing campaign a theme
When it comes to marketing your real estate business, it’s important to make sure your email marketing campaign really stands out from the rest. One way to do this is by giving it a theme.
Your theme can be anything that reflects your personal brand or what makes your business unique. For example, if you’re known for being environmentally friendly, you could use a green theme. Or, if you specialize in luxury homes, you could use a glamorous theme.
Once you have a theme in mind, be sure to carry it through all of your online marketing materials, from your website to your social media posts. This will help create a cohesive campaign that will make a lasting impression on potential buyers and clients.
Keep it local
When it comes to real estate sales and real estate marketing ideas, it is important for a real estate coach to focus on your local market. This is because people who are looking to buy or sell a property are more likely to work with a real estate agent who is familiar with the area.
One way to make your real estate marketing campaign stand out is to focus on a specific niche within your local market. For example, you could focus your real estate marketing skills and industry on luxury homes, first-time home buyers, or retirement properties.
Another way to make your campaign stand out is to use unique and creative marketing strategies. For a real estate marketing idea, for example, you could host a virtual open house engaging social media presence or create a video tour of a property.
If you want your real estate and marketing strategy and campaign to be successful, it is important to put in the time and effort required. By doing this, you will be able to reach your target market and achieve your desired results.
Use call-to-action phrases to attract prospects
When you are creating your real estate marketing campaign, make sure to include call-to-action phrases that will attract prospects. Some examples of effective call-to-action phrases include:
- “Find your dream home today!”
- “Get started on your home search now!”
- “Call us for more information!”
These phrases will encourage prospects to take the next step in their home-buying journey. Including a call-to-action phrase in your marketing campaign will help your real estate business generate more qualified leads and sell more homes.
Repurpose content
There are a lot of different ways that you can repurpose your real estate marketing content. You can repurpose your blog posts into infographics or turn your video tours into social media posts.
You can also use your repurposed content to create new lead magnets or freebies for website visitors. For example, if you have a blog post about the top 10 things to do in your local community or city, you could turn it into a PDF guide and offer it as a free download on your website.
Repurposing your real estate business content is a great way to get more mileage out of it. It also allows you to reach new audiences with your content. So if you haven’t been repurposing your real estate marketing content, now is the time to start!
Optimize your videos so they are mobile friendly
As more and more people use their mobile devices to access the internet, it’s important to ensure that your videos are optimized for these smaller screens.
Some tips to keep in mind when creating mobile-friendly videos include:
- Use a landscape orientation
- Keep the video short and to the point
- Use subtitles or closed captioning
- Make sure the audio is clear
- Use large, easy-to-read text
Invest in professional-looking photographs of your homes
When you are marketing your home, it is important to make sure that the photos of your property look their best. People will often base their decision on whether or not to schedule a showing based on the photos they see online, so you want to ensure that your home is presented to prospective clients and real estate agents in the best light possible.
Investing in professional-looking photographs is one of the best ways to make your marketing campaign stand out from any other real estate business. A professional photographer will know how to stage your home and take pictures that will highlight its best features. This can greatly affect how many people are interested in seeing your home in person.
If you are not able to invest in professional photographs, there are still some things you can do to make sure your photos look good. Make sure that your home is clean and clutter-free before taking pictures. Also, try to take pictures during the daytime when plenty of natural light is available. With a little bit of effort, you can ensure that your home looks its best in photos!
Consider Google Adwords and Facebook Ads
If you’re a real estate agent looking for a way to make your real estate marketing campaign stand out, consider using Google AdWords or Facebook Ads. These platforms allow you to target potential real estate services to customers with specific interests, demographics, and locations.
Google AdWords allows you to create text, image, and video ads that will appear on Google search result pages and other websites that participate in the Google Display Network. You can target potential customers by keyword, topic, interest, or location.
Facebook Ads allows you to create ads that will appear on the Facebook News Feed and other places on Facebook. You can target potential customers by age, gender, interests, or even location.
Both Google AdWords and Facebook Ads can be very effective ways to get your Google business page to reach potential customers who are interested in your listings. If you’re unsure which platform to use, consider testing both to see which one performs better for your business.
Make all images shareable on social media, not just through text
In order to make your real estate marketing campaign stand out, you need to make sure that all of your images are shareable on your social media platforms. This means that they need to be high quality and should be able to be easily shared by your potential customers.
There are a few ways to ensure your images are shareable on your social media platform and accounts. One way is to use high-quality images that are relevant to your brand from past clients (with permission, of course) or real estate agent projects. Another way is to use images that are creative and unique.
Finally, you can also use images that are funny or interesting. This will help get people’s attention and make them more likely to share your content.
Conclusion
These tips should give you a good foundation on how to make your real estate marketing campaign stand out from the rest. However, don’t forget that the most important part of any comprehensive marketing plan or campaign is to track your results so that you can see what’s working and what’s not with potential buyers and sellers. By constantly tweaking and improving your real estate marketing ideas, you’ll be able to get the most out of your real estate marketing plan and efforts and see a positive return on your investment.
Frequently Asked Questions About Real Estate Marketing Campaigns
1. What are some good ideas for real estate marketing campaigns?
Some good real estate marketing ideas for real estate agents’ marketing campaigns include:
- Targeting specific buyer personas like first-time home buyers or luxury home buyers with tailored messaging
- Using a mix of marketing channels such as social media, email marketing, print materials, and your website to reach your audience
- Building a strong, consistent brand with a logo, theme, colors, and fonts that reflect your experience and area of expertise
- Optimizing your website with high-quality images, easy navigation, detailed property listings, and clear calls-to-action to capture leads
- Running an open house event and using it as an opportunity to collect leads and market your services
- Partnering with local businesses for cross-promotion to gain more exposure for your campaign
- Using video to give potential clients a virtual tour of listed properties and to establish yourself as an expert in your local real estate market
2. How can I measure the effectiveness of my real estate marketing campaign?
Some ways to measure the effectiveness of your real estate marketing plan or campaign include:
- Track the number of leads generated from your campaign and how many convert to clients
- Monitor traffic and engagement on your website and social media channels to see how your audience is responding
- Measure click-through rates, open rates, and conversions for email marketing campaigns
- Evaluate reach and impressions for print materials or ad campaigns
- Survey clients to see how they heard about your services and what marketing channels influenced their decision
- Compare month-over-month or year-over-year sales and revenue to see if your marketing efforts are paying off
- Look at your return on investment for the marketing channels you’re using to determine where to increase or decrease spending
3. What are some common mistakes made in real estate marketing campaigns?
Some common mistakes made in real estate listings and marketing campaigns include:
- Not targeting the right audience and wasting marketing dollars reaching the wrong people
- Not having a consistent brand or message, which can confuse potential clients
- Not optimizing digital channels like social media pages or your website, leading to a poor user experience
- Relying too heavily on one marketing channel instead of using a mix of channels to reach your audience
- Not tracking campaign results or analyzing what’s working/not working, making it hard to determine ROI
- Not creating a multi-touch campaign with enough follow-up to convert leads into clients
- Not partnering with other businesses or leveraging local events to gain more exposure
- Not highlighting what makes you or your listings unique to stand out in a competitive market
4. How can I make my real estate marketing strategies more efficient?
To make your real estate marketing campaign more efficient, focus on targeting the right audience with tailored messaging and use a mix of channels to reach them.
Create a strong, consistent brand that reflects your experience and area of expertise. Optimize your website and other digital channels with high-quality images, detailed property listings, clear calls-to-action, and an easy-to-navigate design.
Run an open house event or partner with local businesses for cross-promotion to gain more exposure for your campaign. Utilize video content to give potential clients virtual property tours while establishing yourself as an expert in the local real estate market. Track campaign results carefully to measure ROI and adjust spending accordingly.
Finally, highlight what makes you unique in order to stand out from other real estate agents and competitors in a crowded market.
5. What are some creative real estate marketing ideas?
Some creative real estate marketing ideas include:
- Hosting a neighborhood open house event with food, drinks, music, and games to create a fun atmosphere
- Starting a real estate podcast where you interview local business leaders and share market insights
- Launching a video series on social media accounts highlighting virtual tours and things people love about the neighborhoods you serve
- Partnering with a home decor company to offer free design consultation with the purchase of a home
- Putting a “sold” sticker on your marketing materials or ads to create a sense of success and urgency
- Sponsoring a local little league team or school event to build goodwill and gain exposure in the community
- Dropping off welcome baskets with area info, coupons, and your business card for new homebuyers in your farm area
- Running a referral program where clients who refer you to a friend get a gift card if that lead turns into a sale
6. How can I use technology in my real estate marketing campaign?
You can use technology in your real estate marketing campaign in many ways:
- Create a responsive website with an easy-to-use property search function and blog to establish your online presence
- Start social media profiles on platforms your target audience uses and post regular updates about listings, virtual tours, and the local market
- Run ads on social media and search engines like Google to reach potential clients and generate more traffic
- Send email newsletters with recent sales, neighborhood spotlights, market updates or open house invitations to stay top of mind
- Use video to give virtual property tours, share listing highlights, or create a series on homebuying best practices
- Invest in professional photography and virtual staging to make listings stand out
- Use analytics to track which marketing channels are working best and optimize your campaigns accordingly
- Automate some marketing tasks using tools like Hootsuite, Mailchimp, or Zillow Premier Agent to save time
7. What are some do’s and don’ts of real estate marketing efforts?
Here are some do’s and don’ts of the real estate marketing strategy:
Do:
- Focus on the benefits of buying or selling with you vs. your competitors
- Highlight your experience, expertise, and track record of success
- Target the right audience with a tailored message
- Be authentic and consistent in your branding
- Provide value through neighborhood insights, market updates, or homebuying tips
Don’t:
- Rely solely on social media or expect immediate results from marketing
- Forget to optimize your digital channels for mobile
- Use exaggerated claims or misleading information
- Overspend on marketing without tracking ROI
- Ignore negative reviews or online reputation
- Forget to follow up on more leads and build relationships
8. How can I get more people to respond to my real estate marketing campaign?
Some tips to get more people to respond to your real estate marketing campaign:
- Make sure your message is relevant to your target audience’s needs and paints a clear picture of the benefits of working with you
- Call people to action with a strong CTA that tells them exactly what to do next, like “Contact me today to get started” or “Schedule your free consultation”
- Highlight social proof and testimonials from happy clients to build trust
- Use eye-catching images and an easy-to-read design or layout
- Keep your marketing consistent and continuous, don’t just do a one-off campaign
- Consider offering an incentive for people to respond, such as a free buyer’s guide or market report
- Make it easy for people to contact you or take the next step by including prominent contact information and links
- Track responses to see what’s working and make adjustments to improve your campaign over time
