8 Tips To Make Your Real Estate Marketing Campaign Stand Out

We’ve put together a list of 10 tips that you can use to really make your marketing campaign stand out and get noticed.


In order to make your real estate marketing campaign stand out, there are a few things you can do. First, make sure your materials are high quality. This means using good quality paper and printing in full color. Second, be creative in your design. Use eye-catching colors and images that will grab attention. Third, use targeted marketing. Make sure you are reaching your target audience with your materials. Fourth, use a variety of marketing channels. Don’t just rely on one type of marketing, such as online ads. Fifth, measure your results. Keep track of how many leads you generate from your marketing campaign so you can see what is working and what isn’t.

By following these tips, you can create a real estate marketing campaign that will stand out from the rest.

Give your marketing campaign a theme

When it comes to marketing your real estate business, it’s important to make sure your campaign stands out from the rest. One way to do this is by giving it a theme.

Your theme can be anything that reflects your brand or what makes your business unique. For example, if you’re known for being environmentally friendly, you could use a green theme. Or if you specialize in luxury homes, you could use a glamorous theme.

Once you have a theme in mind, be sure to carry it through all of your marketing materials, from your website to your social media posts. This will help create a cohesive campaign that will make a lasting impression on potential clients.

Keep it local

When it comes to real estate marketing, it is important to focus on your local market. This is because people who are looking to buy or sell a property are more likely to work with a real estate agent who is familiar with the area.

One way to make your real estate marketing campaign stand out is to focus on a specific niche within your local market. For example, you could focus on luxury homes, first-time home buyers, or retirement properties.

Another way to make your campaign stand out is to use unique and creative marketing strategies. For example, you could host a virtual open house or create a video tour of a property.

If you want your real estate marketing campaign to be successful, it is important to put in the time and effort required. By doing this, you will be able to reach your target market and achieve your desired results.

Use call-to-action phrases to attract prospects

When you are creating your real estate marketing campaign, make sure to include call-to-action phrases that will attract prospects. Some examples of effective call-to-action phrases include:

“Find your dream home today!”

“Get started on your home search now!”

“Call us for more information!”

These phrases will encourage prospects to take the next step in their home buying journey. Including a call-to-action phrase in your marketing campaign will help you to generate more leads and sell more homes.

Repurpose content

There are a lot of different ways that you can repurpose your real estate marketing content. You can repurpose your blog posts into infographics, or you can turn your video tours into social media posts.

You can also use your repurposed content to create new lead magnets or freebies. For example, if you have a blog post about the top 10 things to do in your city, you could turn it into a PDF guide and offer it as a free download on your website.

Repurposing your content is a great way to get more mileage out of it. It also allows you to reach new audiences with your content. So if you haven’t been repurposing your real estate marketing content, now is the time to start!

Optimize your videos so they are mobile friendly

As more and more people are using their mobile devices to access the internet, it’s important to make sure that your videos are optimized for these smaller screens.

Some tips to keep in mind when creating mobile-friendly videos include:

  • Use a landscape orientation
  • Keep the video short and to the point
  • Use subtitles or closed captioning
  • Make sure the audio is clear
  • Use large, easy-to-read text

Invest in professional looking photographs of your homes

When you are marketing your home, it is important to make sure that the photos of your property look their best. People will often base their decision on whether or not to schedule a showing based on the photos they see online, so you want to make sure that your home is presented in the best light possible.

Investing in professional looking photographs is one of the best ways to make your marketing campaign stand out. A professional photographer will know how to stage your home and take pictures that will highlight its best features. This can make a big difference in how many people are interested in seeing your home in person.

If you are not able to invest in professional photographs, there are still some things you can do to make sure your photos look good. Make sure that your home is clean and clutter-free before taking pictures. Also, try to take pictures during the daytime when there is plenty of natural light available. With a little bit of effort, you can ensure that your home looks its best in photos!

Consider Google Adwords and Facebook Ads

If you’re looking for a way to make your real estate marketing campaign stand out, consider using Google AdWords or Facebook Ads. These platforms allow you to target potential customers with specific interests, demographics, and even locations.

Google AdWords allows you to create text, image, and video ads that will appear on Google search results pages and other websites that participate in the Google Display Network. You can target potential customers by keyword, topic, interest, or even location.

Facebook Ads allows you to create ads that will appear on the Facebook News Feed and other places on Facebook. You can target potential customers by age, gender, interests, or even location.

Both Google AdWords and Facebook Ads can be very effective ways to reach potential customers who are interested in your listings. If you’re not sure which platform to use, consider testing both to see which one performs better for your business.

Make all images shareable on social media, not just through text

In order to make your real estate marketing campaign stand out, you need to make sure that all of your images are shareable on social media. This means that they need to be high quality and should be able to be easily shared by your potential customers.

There are a few ways that you can make sure that your images are shareable on social media. One way is to use high-quality images that are relevant to your brand. Another way is to use images that are creative and unique.

Finally, you can also use images that are funny or interesting. This will help to get people’s attention and will make them more likely to share your content.


These tips should give you a good foundation on how to make your real estate marketing campaign stand out from the rest. However, don’t forget that the most important part of any marketing campaign is to track your results so that you can see what’s working and what’s not. By constantly tweaking and improving your campaigns, you’ll be able to get the most out of your marketing efforts and see a positive return on your investment.

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